otto by DEVCON

Over the past couple of years, ad fraud has become a bigger concern in the industry, but Devcon co-founder and CEO Maggie Louie said most existing solutions focus on things like verifying ad quality and confirming that impressions aren’t coming from bots.

Devcon, in contrast, functions more like “a Norton AntiVirus of adtech,” preventing attempts by bad actors who are “using adtech as a catalyst to attack consumers and companies.”

In other words, Louie said Devcon works with ad networks and publishers to “eliminate 99 percent of the nefarious things that are making their way through the system.”

It says it can block malicious ads on an individual basis, whether they include pop-ups and redirects or unauthorized tag injectors. Customers can then view the individually blocked ads and see where they came from, and there’s also a dashboard that shows how much money is being lost to fraud.