Posts by Mark Buffington
Track, Jockey, or Horse?
The question of what drives startup success is a long-standing and ongoing debate in the venture capital industry. While many factors can influence the outcome of a new company, it’s generally agreed that three elements are particularly important: The market (the “track”) The idea or business model (the “jockey”) The leadership or…
Read MoreQuiet Your Ego and Listen to the Market
As a founder, it’s easy to get caught up in your own ideas and vision for your company. After all, you’ve poured countless hours and resources into building, launching, and scaling something you believe in. Ultimately, your success relies on how well you satisfy your customers. It’s crucial to listen to feedback from the…
Read MoreManaging a Startup in Lean Economic Times: To Expand or Not to Expand
Managing a startup during lean economic times can be a daunting task. There’s less funding available, which makes it harder to sustain and invest in operations, products, services, people, and growth. And as the pie gets smaller, the competition for resources becomes fiercer. Startups have to work harder to differentiate and connect with audiences. Nonetheless,…
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